Rodeo Drive

Los Angeles, CA

What Is Rodeo Drive?

Rodeo Drive is one of the world’s most exclusive luxury destinations. A three-block area known as the Golden Triangle is one of the most famous streets on the planet. More than 100 luxury stores and hotels sparkle in the Los Angeles sunshine.

Only New York’s Fifth Avenue rates as a more expensive shopping district, according to Cushman & Wakefield, when you compare price per square foot.

It’s pronounced RO-DAY-OH. Don’t confuse it for the RO-DEE-OH made famous by cowboys for riding and roping. There are no horses or cows on Rodeo Drive in Los Angeles.

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Where is Rodeo Drive?

Situated in Los Angeles, the hub of Rodeo Drive is a three-block stretch of luxury stores on Rodeo Drive north of Wilshire Boulevard and south of Little Santa Monica Boulevard.

Rodeo Drive is bigger than just the three blocks. It extends from Beverwill Drive in L.A. on the south to Sunset Boulevard in Beverly Hills to the north. It spans from North Beverly Drive on the east to North Camden drive on the West.

However, the three blocks of luxury stores capture the most attention. Just 5 miles away from Hollywood, Rodeo Drive has been featured in movies and TV shows.

What Can I Do at Rodeo Drive?

Rodeo Drive is a great place to shop if you can afford it. It features some of the world’s best-known luxury brands. Flagship stores for brands such as Chanel, Hermes, Cartier, Louis Vitton, Gucci, Fendi, Saint Laurent, and Harry Winston display the full collection of merchandise along with items that are only sold in their Rodeo Drive stores.
Between the high-end stores and boutiques, you will find more affordable choices, such as Crate & Barrel, The Gap, and Cheesecake Factory.

For those without big budgets, it makes for a fun afternoon to see how the rich and famous spend their days. People watching and celebrity sightings are common activities. You might see some paparazzi from time-to-time as the celebs breeze through the area.

Visitors can also see the Rodeo Drive Walk of Style. Similar to the Hollywood Walk of Fame, in-ground plaques celebrate fashion legends, such as Giorgio Armani, Salvatore Ferragamo, Gianni and Donatella Versace, and Princess Grace of Monaco.

Frank Lloyd Wright’s final architectural project, Anderton Court, sits on Rodeo Drive between Dayton Way and Brighton Way. It is a three-story building that is famous because its design does not include any steps. Guests use a series of ramps to move between floors when visiting the boutiques.

There are plenty of luxury hotels, including the landmark Beverly Wilshire Hotel, featured in the Richard Gere/Julia Roberts movie “Pretty Woman.” Other hotels include the Four Seasons, Montage Beverly Hills, and an assortment of boutique hotels nearby.

The annual Rodeo Drive Concours d’Elegance showcases some of the most expensive cars in the world each year in June. Luxury new models and meticulously restored classic cars are parked on Rodeo Drive for admiring.

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